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2022_12_12 Winter23 LOOKBOOK Femme Model Sarah2210.jpg



Celebrate the timeless virtue of simplicity. A refined wardrobe of classic garments with a cool twist designed for modern living.

We present the AUTUMN 2023 collection.


74%* of this collection is made with

certified and branded materials.


*Based on styles containing a minimum of 50% branded and certified materials. Certified and branded materials are materials that are proven to have less environmental impact on the climate, when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production.


This collection’s key stories that reflect the signature SELECTED expression. Brand Stories are communicated across all SELECTED channels and will always be supported by marketing efforts.

SELECTED FEMME signifies timeless elegance rooted in a casual way of life. It’s all about balance, simplicity and personal expression. Staying authentic in a blend of classic styles and individual fashion pieces, we will never compromise on quality or attention to detail. The independent woman of today needs to feel comfortable in her clothes, yet always appreciates a current approach. Understated elegance paired with feminine confidence, naturally.


Responsibly Crafted is our brand philosophy. A holistic business approach that guides us across our company. It is our commitment to rethink the way we produce and consume fashion. From reducing our environmental impact to supporting human rights and animal welfare.

We care. And we believe.


We believe in using the right materials. 

/ In materials that limit waste, emissions and water usage. 

/ In materials sourced with respect for animals, farmers and their land.

We believe in longevity.

/ In testing and designing garments to last.

/ In helping consumers care for their garments the right way.

We believe in circularity.

/ In designing for recycling and renewing used clothes for a new life.

/ In restorative ways of designing that supports a circular economy.


We believe that together, we can make a difference.


Keep reading, and we’ll tell you how.

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