Embrace the warm season and let summer into your wardrobe. From a breezy take on office dressing to beautiful occasionwear and holiday essentials, our SUMMER 2023 collection is an invitation to dress lighter and happier.


65%* of this collection is made with organic,

recycled or other certified and branded materials.


* Based on styles containing a minimum of 50% organic, recycled or other certified and branded materials. Shoes not included. Certified and branded materials are materials that are proven to have less environmental impact on climate, water, energy or chemicals when compared to conventional materials of the same category.

Brand Styles

A key design of the collection representing the signature SELECTED expression. Every new collection will include a number of brand looks with 1 brand style per look.

Brand Styles are communicated

across all channels and will always be supported by marketing efforts.


/ To convey our brand’s look and feel

/ To tell a clear story throughout the season

/ To improve brand recognition 



/ A 360 degree focus on brand styles

/ Supported by image and video material

/ Supported by marketing on SELECTED channels

/ Supported by influencer marketing

/ Highlighted in press releases

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SELECTED FEMME signifies timeless elegance rooted in a casual way of life. It’s all about balance, simplicity and personal expression. Staying authentic in a blend of classic styles and individual fashion pieces, we will never compromise on quality or attention to detail. The independent woman of today needs to feel comfortable in her clothes, yet always appreciates a current approach. Understated elegance paired with feminine confidence, naturally.


Responsibly Crafted is our brand philosophy. A holistic business approach that guides us across our company. It is our commitment to rethink the way we produce and consume fashion. From reducing our environmental impact to supporting human rights and animal welfare.

We care. And we believe.


We believe in using the right materials. 

/ In materials that limit waste, emissions and water usage. 

/ In materials sourced with respect for animals, farmers and their land.

We believe in longevity.

/ In testing and designing garments to last.

/ In helping consumers care for their garments the right way.

We believe in circularity.

/ In designing for recycling and renewing used clothes for a new life.

/ In restorative ways of designing that supports a circular economy.


We believe that together, we can make a difference.


Keep reading, and we’ll tell you how.