With a nod to activewear, we present a pre-spring collection

of colourful and tailored wardrobe updates. 

59%* of this collection is made with more sustainable fibres.

* Based on styles containing a minimum of 50% more sustainable fibres.

Brand Styles

A key design of the collection representing the signature SELECTED expression. Every new collection will include a number of brand looks with 1 brand style per look.

Brand Styles are communicated

across all channels and will always be supported by marketing efforts.


/ To convey our brand’s look and feel

/ To tell a clear story throughout the season

/ To improve brand recognition 



/ A 360 degree focus on brand styles

/ Supported by image and video material

/ Supported by marketing on SELECTED channels

/ Supported by influencer marketing

/ Highlighted in press releases

SELECTED FEMME signifies timeless elegance rooted in a casual way of life. It’s all about balance, simplicity and personal expression. Staying authentic in a blend of classic styles and individual fashion pieces, we will never compromise on quality or attention to detail. The independent woman of today needs to feel comfortable in her clothes, yet always appreciates a current approach. Understated elegance paired with feminine confidence, naturally.


Responsibly Crafted is our brand philosophy.

It is our unwavering commitment to change the industry. To rethink the way we produce and consume fashion. From reducing our environmental impact to human rights and animal welfare.

We care. And we believe.


We believe in more sustainable materials.

/ In fibres that limit waste, emissions and water usage.

/ In fibres sourced with respect for animals, farmers and their land.

We believe in longevity.

/ In testing and designing garments to last.

/ In helping customers care for their garments the right way.

We believe in circularity.

/ In recycling and renewing used clothes for a new life.

/ In restorative ways of designing that supports a circular economy.


We believe that together, we can make a difference.


Keep reading, and we’ll tell you how.